Scandic Journal of Advanced Research and Reviews
ISSN 2703-965X

International Journal with High Impact Factor for fast publication of Research and Review articles

Nedre prinsdal vei 143, 1263 Oslo, Norway

Digital Marketing During COVID 19: Consumer’s Perspective

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Call for Paper

Vol. 2, Issue 6, MAY 2022

Submission : up to 29th April

Editorial decision: 48 hrs

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Iram Fatima¹, Muhammad Waqar Naeem² and Javeria Saleem³

Research Article

Publication history:


Researchers are presenting a first analysis in this study on how Covid-19 can affect key
elements and marketing innovations. In this study. The Covid-19 pandemic provides
corporations an outstanding potential to change to genuine and truthful commercialization
which is capable of addressing international challenging sustainability issues. Researchers are
indeed looking at the potential directions in which the pandemic will influence the ethical
decisions of the customer. In our conversation about marketing, researchers clarify how
humans believe marketing is going on and how researchers anticipate this pandemic to shift,
not just the marketing environment, as well as how businesses execute their marketing
strategies. Researchers explore further how digital marketing will benefit customers during the
pandemic. The information has been gathered in Pakistan from 500 customers to determine
their views on digital marketing. Customers were drawn to offers, crisis control agreements,
personal digital communication and business empathy during the pandemic. It was noticed.


marketing, digital marketing, consumer’s perspective, covid-19

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