Scandic Journal of Advanced Research and Reviews
ISSN 2703-965X

International Journal with High Impact Factor for fast publication of Research and Review articles

Nedre prinsdal vei 143, 1263 Oslo, Norway

The Effect of Innovation on Hotel Firm Value

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Call for Paper

Vol. 2, Issue 6, MAY 2022

Submission : up to 29th April

Editorial decision: 48 hrs

Journal Indexing

Muhammad Waqar Naeem 1 and Hafiz Muhammad Zeeshan Raza 2

Research Article

The Effect of Innovation on Hotel Firm Value

Publication history:


This “study analyses the effect of innovation on the firm value of hotels. Innovation is a critical element in today’s tourism companies (Sundbo et al., 2007; Martínez-Ros and Orfila-Sintes, 2009). It certainly helps firms reach and keep higher competitiveness standards (Aldebert et al., 2011; Hjalager, 2002; Kumar et al., 2008; Pulido et al., 2011; Rodgers, 2007; Zach et al., 2010) as well as growth (Love et al., 2011). In the context of hotel management, Chen (2011) points out that innovation appears to be the only means for an organization to convert change into opportunities and thus succeed. In a recent article, Hjalager (2010) describes innovation research in tourism as a young phenomenon, suggesting several research gaps that should be tackled in order to get further insights that contribute to consolidating the theoretical underpinnings of tourism innovation. Specifically, this author, among others, points out a research gap in tourism innovation that should attract more analysis: the relationship between innovation actions and their economic performance. This author explicitly raises the question of examining what types of innovation produce what level of results. In an attempt to add to the


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