Television educational campaigns can have a significant impact on the motivational levels of children and their families. These campaigns aim to promote education, healthy habits, and positive values, and they often utilize engaging content, role models, and interactive elements to capture the attention of viewers. When effective, these campaigns can increase motivation to learn, adopt healthy behaviors, and make positive changes in the lives of children and families. However, it is important to note that the effects of television educational campaigns can vary depending on various factors such as the content of the campaign, the age of the child, the level of parental involvement, and the cultural background of the family. To maximize the positive impact, it is recommended that families view and engage with educational television content together and participate in discussions about the messages being conveyed. The current study will be consisting of two parts, in the first part, researcher will review the existing literature on the impacts of television educational campaigns and their impacts on the children and their families, which is the current article, in the follow-up coming article, researcher will share their own conducted study in the rural areas of Punjab, Pakistan in order to specifically pin pointing the impacts of television educational campaigns on the motivational level of children and parents in the rural areas of a developing country such as Pakistan