Scandic Journal of Advanced Research and Reviews
ISSN 2703-965X

International Journal with High Impact Factor for fast publication of Research and Review articles

Nedre prinsdal vei 143, 1263 Oslo, Norway

The Influence of Artificial Intelligence on Business Value in Digital Strategy: A Comprehensive Literature Review

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Vol. 2, Issue 6, MAY 2022

Submission : up to 29th April

Editorial decision: 48 hrs

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Shabahat Khan¹, Shamas Munir², Javeria Rizvi³ & Nawazish Ali Shaukat⁴

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As the digital landscape continues to evolve rapidly, businesses are increasingly turning to
artificial intelligence (AI) to shape their digital strategies. This paper presents a
comprehensive literature review that investigates the multifaceted influence of AI on business
value within the digital realm. Drawing on a wide range of academic research, industry
reports, and case studies, this review explores the transformative impact of AI on decision making, personalization, cost reduction, revenue generation, and supply chain optimization. It
also delves into the role of AI in risk management, customer insights, and competitive
advantage, while emphasizing the ethical considerations and regulatory implications of AI
integration. Additionally, this review highlights the importance of talent development and
strategic partnerships in maximizing AI’s potential for enhancing business value. By 12
synthesizing key findings and trends, this paper offers valuable insights for businesses
seeking to navigate the complex landscape of AI in digital strategy, emphasizing the critical
need for responsible AI practices and continuous innovation to drive sustainable business value.


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