As the digital landscape continues to evolve rapidly, businesses are increasingly turning to
artificial intelligence (AI) to shape their digital strategies. This paper presents a
comprehensive literature review that investigates the multifaceted influence of AI on business
value within the digital realm. Drawing on a wide range of academic research, industry
reports, and case studies, this review explores the transformative impact of AI on decision making, personalization, cost reduction, revenue generation, and supply chain optimization. It
also delves into the role of AI in risk management, customer insights, and competitive
advantage, while emphasizing the ethical considerations and regulatory implications of AI
integration. Additionally, this review highlights the importance of talent development and
strategic partnerships in maximizing AI’s potential for enhancing business value. By 12
synthesizing key findings and trends, this paper offers valuable insights for businesses
seeking to navigate the complex landscape of AI in digital strategy, emphasizing the critical
need for responsible AI practices and continuous innovation to drive sustainable business value.